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U.S. hotel construction booms after hiatus

WASHINGTON – July 27, 2007
Private spending on hotel construction is running 65 percent ahead of last year, according to the U.S. Census. In May, private hotel construction rose to a seasonally adjusted annual rate of $27.8 billion, compared with $16.8 billion in 2006. If construction spending continues at current levels, 2007 will smash the industry record set in 2000, when construction spending totaled an inflation-adjusted $19.5 billion.


Lodging construction spending is growing at a much higher rate than other commercial real-estate sectors, which were up a combined 17 percent to a seasonably adjusted annual rate of $161.4 billion, according to the Census.

The dollar value of commercial construction is large in part because the prices of land and construction materials have risen sharply in the past several years, making it more costly to build. But the pickup in hotel construction specifically reflects a desire by developers to meet growing demand from travelers at a time when room rates have been rising between 6 percent and 8 percent annually for the past four years. According to Smith Travel Research, average hotel room rates were about $103.24 in June.

Room completions, a better measure of how much new supply is being added, is also rising and is expected to hit 100,924 this year, according to Lodging Econometrics, a Portsmouth, N.H., lodging real-estate research firm.

“There’s enthusiasm that this cycle really has some good legs to it,” says Mit Shah, chief executive of Noble Investment Group, a lodging-investment company based in Atlanta.

But some question whether too many new hotels are in the pipeline. The hotel building boom comes as growth in the demand for lodging has begun to weaken in the past several months as economic growth has slowed. Supply is already growing faster than demand and that gap is expected to widen next year. Lodging Econometrics projects room completions of 159,000 in 2009, a 60 percent jump from this year.

“People just aren’t really paying attention to the details,” says Bjorn Hanson, a lodging analyst with PricewaterhouseCoopers. He says people are paying more attention to rising room rates than construction activity.

But developers and hotel executives are mostly optimistic about where the industry stands. They expect travel demand to rebound with an economy that appears to be regaining strength and believe they have a few more years of pricing power to raise rates.

The jump in hotel construction playing out across the U.S. is most pronounced in the southeast. That unusual, since that region, which includes Florida, Georgia, Virginia and the Carolinas, typically outpaces others because of its numerous resort locations. The Pacific is second, with California, Oregon, Washington and Hawaii. isn’t

San Antonio, San Diego, Phoenix and Las Vegas lead the list of cities with the biggest development pipeline relative to their existing room count. “San Antonio is a very hot convention market,” Patrick Ford, president of Lodging Econometrics, says.

As has been the case in recent years, the midscale without-food-and-beverage segment, with brands like Holiday Inn Express and Hampton Inn, and the upscale segment, with brands like Courtyard by Marriott and Hilton Garden Inn, are the dominant hotel types being built.
About 75 percent of hotel rooms opening this year are in suburban or highway locations, with just 5 percent, or 5,914 rooms, in cities, according to Lodging Econometrics. Next year, city hotel openings will more than double to 12,244 rooms.

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Source Wall Street Journal

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